The Culture of Modern Craft: A Point of View

Craft is the natural language of designers and design. In an in-depth, visual exposé from Coalesse, craft and creativity are defined, explored and celebrated as the lens through which our partners approach their design-driven portfolio.

In the built world, craft and creativity are the means by which we resolve how to make things better – always changing; always seeking to improve a form with new tools or materials, for richer outcomes.

This dazzling read covers the creators and crafters making moves today with materials and technology.

It lays out four enduring traits always present in extraordinary examples of craft, and includes a case study from the Coalesse Design Group addressing the fusion of age-old manufacturing techniques with new ways of inventing fabric.

“We’re often playing with ideas that look at our heritage and the irreplaceable value of certain crafts, but which then use technology to actually keep those things alive,” said John Hamilton, Director of Global Design, Coalesse.

See the Point of View here. You may request a printed version by signing up at the very end of the essay.

Custer is proud to bring you insights from our partner, Steelcase.